Reflecting Allowed

Maha Bali’s blog about education

Deep and Surface Approaches to Twitter

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I got a tweet today from David Mathew who is new to Twitter:

I actually only had 496 followers at the time, but maybe he was reading the 518 I am following?

I could have pointed him to loads of links online about how to increase your twitter following, but many of them take “surface” approaches, and I think I’ve learned somewhere along the way to take a “deep” approach. I’ll explain as I go along.

But here is how it happened to me. Much of this was not intentional, mind you (except the surface approaches part)

Be “human”
Surface approach: make sure you have a human picture there, don’t follow a million people or you will look like a spammer, and try to follow back relevant people when it makes sense so you don’t look like a snob (this is common twitter strategy)

Deep approach: make sure you don’t always have automated things tweeting for you (like iftt or your automatic wordpress plugin or whatever; use those sometimes, too, but not exclusively). Interact with people as a person. It sounds obvious, of course, but this means making social gestures like saying hi, etc. it also means using things like sending things to particular people using’@’ when you think they’ll find them useful, it means when you forward someone else’s article or blog post that you try to say “via @theperson” to acknowledge them. I have an earlier blog post about social media etiquette that might help.

Be useful Be interactive, be generous
Surface approach: (can’t think of one hehe)
Deep approach: retweet useful things to useful people using the right hashtag (retweeting achieves two purposes: lets someone know u appreciate what they tweeted, and also lets your followers benefit from what you found useful). Answer questions that people pose. I got a large boost to my twitter following when I started interacting with other PhD students on twitter and asking and answering questions, i cannot remember HOW This all started (probably through a Guardian Higher Ed or Times Higher Ed article or event. The “be generous” part I learned from a Hybrid Pedagogy article. I had never thought of it before. People who use twitter to just self-promote will have others bored pretty fast. People who use Twitter to give and take with others create community, by giving credit to others and helping promote them (and people often reciprocate).

Join communities (MOOCs, hashtags, twitter chats)
Surface approach: tweet everything to a popular hashtag (looks like spamming?)
Deep approach: tweet relevant things to the relevant hashtag. Follow that hashtag yourself (e.g. Using tweetdeck or hootsuite) to see what people do there. Retweet stuff from there, reply to people who tweet there. Same for a MOOC that has a hashtag. Using it well gets followers. Same for twitter chat events.

Basically, a deep approach is to think of your followers as people and twitter as a place to build community (not numbers of followers) – you want to follow and be followed by people with similar interests

Will add more if I remember them!

I invite others to add in the comments

7 Comments

  1. Pingback: #et4online: Reflections on Day One | Reflecting Allowed

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